The Kabul times, Afghanistan Trustable News Agency.

Intensified propaganda war against IEA, its adverse impact on Afghanistan

Part II


I t is essential for media to be professional and invest in their capacity and scientific knowledge to understand their mission and responsibility, prepare the report based on facts, and disseminate them. Educational programs and capacity-building initiatives that enhance the professional knowledge of media can lead to cooperation with the system through organizing and broadcasting corrective programs and reports, delivering responsible information to citizens based on realities. The effects of false and deceptive advertising on the lives of Afghans are profound and multifaceted, impacting their daily lives in various fields: Incorrect and unreal information can lead to bias, discrimination, and tension among ethnic groups in Afghanistan. Communities associated with religious beliefs or political structures may face marginal ization and other social challenges based on inaccurate media narratives. Continuous dissemination of incorrect and unreal information erodes trust in the system. Lack of trust can hinder the provision of essential services and problem-solving, leading to increased levels of despair among communities. Continued false and misleading advertising can create obstacles to reconciliation efforts and peace initiatives. Misinformation can deepen violence and distrust in society, challenge inter-ethnic dialogue, and increase problems against understanding, forgiveness, peace, and stability. To mitigate the negative impacts of false reports and advertising, there is a serious need for organizing and disseminating impartial reports, as well as conducting analysis and evaluation based on facts. Instead of using lies and provocative advertising, efforts should be made to understand the political and social structures and complexities of Afghanistan. Western media should focus on fostering healthy dialogue between Afghanistan, the region, and the world, rather than disseminating false information, to achieve mutual understanding and respect and support initiatives to improve governance in Afghanistan for a stable future. Negative and provocative advertising against the Islamic Emirate not only damages the system but also impedes Afghanistan’s development. Media should prioritize facts and impartiality in their broadcasting and advertising activities and report based on realities to create a conducive environment for positive changes. Moreover, since the Islamic Emirate faces various economic and political sanctions, the current system embarked on comprehensive efforts to start a prosperous, developed, and self-sufficient Afghanistan using available resources. The dissemination of incorrect and false information by Western media is not only detrimental to the country and its citizens but also exacerbates problems in Afghan society, depriving many Afghans of their human rights. There is a need for serious and considerable efforts by the media to improve order and disseminate accurate and reality-based reports, as well as to create dialogue and trust, to convey a true picture of the current situation in Afghanistan to the people. Through media, trust will be built and strengthened for citizens and the international community, providing necessary opportunities for a prosperous and peaceful Afghanistan. Sayed Asef Fekrat

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The Kabul times, Afghanistan Trustable News Agency.